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Expert Advice

ESPA x GenM: The MTick and more

Alexa Castillo
Writer and expert9 days ago
View Alexa Castillo's profile

Embrace Menopause with confidence, armed with expert insights and resources you need for optimal self-care during this transformative phase of life.  

ESPA are proud to partner with GenM, the first of its kind Menopause partner for brands. 

 

 

What is GenM?  

GenM empowers brands to better serve and respect the needs of the  global menopausal audience – an audience too often overlooked and underserved.  

Partnered with over 90 brands, GenM is backed by the irrefutable insight of their annual Menopause Market Report, and their annual Invisibility Report to navigate the landscape of the menopausal sphere. GenM provides the millions of women currently in menopause the choice to experience their menopause, their way.  

GenM strives to empower brands to better understand and cater to the 15.5 million Menopausal audience in the UK whilst generating awareness for the forty-eight symptoms and other impacts of Menopause. 

 

ESPA x GenM 

 

ESPA is pleased to introduce a collection of Menopause-friendly products and services in partnership with GenM, carefully curated for women to feel empowered and confident throughout every step of their Menopause journey. 

Working alongside GenM, ESPA provides a holistic approach to wellness during all stages of Menopause supported by expert insights and resources. ESPA’s clinically proven formulas and thoughtfully designed moments of self-care can bring comfort and help to manage Menopause concerns. 

Combining ESPA’s expertly crafted products and world-class spa therapies with GenM’s irrefutable insights into the Menopausal sphere, ESPA and GenM seek to offer women holistic support throughout all stages of the journey and the choice to honour Menopause, their way. 

 

The MTick  

 

Transforming how women see and shop for menopause with the MTick. GenM pioneered the MTick, the world’s-first menopause friendly symbol.  

A trusted signifier adopted by brands, retailers, and more. Shop with confidence during menopause, guided by the MTick.  Thirty-seven powerful EPSA products carry the MTick, indicating their support for menopause symptoms.  

 

GenM October Campaign: Live Your Best Menopause 

This October, ESPA joins GenM’s Menopause Awareness Month Campaign.  

Learn about leaders in the Menopause space, as GenM showcases powerful women who share their stories and build a community of inclusivity. From sharing the 48 symptoms of menopause to addressing mental health, this is your space to feel heard. 

This year’s campaign is bold and bright, bringing attention to menopause and how it effects women every day in every part of their lives. GenM bridges the gap between education and community, fostering a positive space for connection.  

ESPA are delighted to be a part of this groundbreaking campaign as a leading voice in women’s wellbeing. Join us on our journey and look out for ESPA x GenM this October and onwards.  

 

    
Alexa Castillo
Writer and expert
View Alexa Castillo's profile
ESPA Senior Copywriter. Alexa Castillo MA English Literature, University of St Andrews MsC Creative Writing, University of Edinburgh
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