ESPA x GenM: Why the M-Tick Matters
At ESPA, we believe in supporting wellbeing through every stage of life, including menopause. This transition can affect both mind and body in profound ways, and women deserve clear, accessible support. That’s why we are proud to partner with GenM, the menopause partner for brands, and to display the M-Tick across our dedicated menopause skincare collection.
The partnership reflects a broader mission: to help make menopause visible, to normalise conversations, and to empower women with knowledge and effective solutions.
But what is the M-Tick, who are GenM, and why is this partnership so important?
Who are GenM?
GenM is a pioneering organisation created to improve the menopause experience for women worldwide. Known as the menopause partner for brands, GenM works with companies across industries to ensure that products, services, and messaging reflect the needs of women in this life stage.
Their mission is to end the silence around menopause, improve awareness, and ensure women feel understood and supported.
GenM developed the M-Tick as part of this mission, creating a clear and recognisable way to help women quickly identify menopause-friendly products. By partnering with brands like ESPA, GenM is amplifying change, breaking down stigma, and driving greater inclusivity in the way society views menopause.
What is the M-Tick?
The M-Tick is the world’s first independent symbol that helps identify products created to support women during menopause. Much like the Fairtrade or Vegan labels that guide consumers to ethical or dietary choices, the M-Tick highlights menopause-friendly products in a way that is simple and recognisable.
For women navigating the physical and emotional challenges of menopause, this symbol provides reassurance that a product has been thoughtfully designed to meet their needs.
The M-Tick was developed to tackle one of the biggest barriers women face, which is clarity. Many do not know which products will truly help them, which can make this stage of life feel even more overwhelming.
With the M-Tick clearly visible on packaging and across online stores, women can make confident, informed choices. It is not just a mark, it is a signal of understanding, acknowledgement, and support.
Why is the M-Tick Important?
Menopause impacts half of the world’s population, yet historically it has been underserved, under-researched, and often spoken about in whispers. Many women feel isolated when experiencing symptoms such as hot flushes, brain fog, sleep disruption, or skin changes. Without clear signposting, it can be hard to know which products have been designed specifically for them.
By creating visibility, the M-Tick helps normalise the conversation around menopause. It gives women confidence that they are not alone, and there are solutions created with them in mind. For brands like ESPA, displaying the M-Tick demonstrates a commitment to transparency and care. It shows that we are not only providing skincare solutions but also championing awareness and inclusivity.
The M-Tick also plays a role in shifting cultural perceptions. Just as nutrition or cruelty-free certifications once changed the way we shop, this symbol helps bring menopause out of the shadows and into everyday life, where it belongs.
ESPA’s Commitment to Menopause Support
At ESPA, our mission has always been to care for the skin, body, and mind. We understand that the hormonal changes of menopause can have a significant impact, especially on skin health and emotional wellbeing. Dryness, sensitivity, loss of elasticity, and itchiness are common skin symptoms, while emotional shifts and disrupted sleep can make this time even more challenging.
Our menopause skincare has been carefully selected to address these concerns. Using nourishing natural ingredients, restorative textures, and calming aromatherapy blends, our products provide comfort and support when it is needed most. From deeply hydrating moisturisers to soothing oils, each product has been designed to help restore balance.
By collaborating with GenM, we ensure that our solutions align with the needs of women in this life stage. The M-Tick makes it easier to find products that offer reassurance and results, while our resources, such as Essential Menopause Skincare Tips for Skin and Wellbeing, give women the tools and knowledge to care for themselves holistically.
Normalising the Conversation
The M-Tick is not just a symbol; it is a movement. For too long, menopause has been shrouded in silence,leaving women to manage symptoms without the recognition or support they deserve. By clearly displaying this symbol, brands send a powerful message: menopause is natural, important, and worthy of attention.
At ESPA, we see this partnership as part of a cultural shift. By making menopause support more visible, we encourage open conversations among friends, families, and workplaces. Talking about menopause helps dismantle stigma and makes it easier for women to access help. When women feel acknowledged and supported, they can approach this stage of life with greater confidence and positivity.
The Future of Menopause Care
With initiatives like the M-Tick, the future of menopause care looks brighter. Awareness is growing, and conversations are becoming more inclusive. At ESPA, we are proud to contribute by providing holistic solutions that nurture both body and mind. The partnership with GenM is a step towards ensuring that menopause is no longer hidden in the background but recognised as a natural stage of life.
Our commitment is to empower women with choice, knowledge, and effective products. By embracing the M-Tick, we make it clear that menopause support is central to our mission. We want every woman to feel seen, cared for, and reassured that she has access to products designed for her unique needs.
Discover our full menopause skincare collection and explore rituals that bring comfort, calm, and confidence through every stage of life.
