The world of skincare is constantly evolving. Thanks to the multitude of information and advice at our fingertips, cleansing routines are becoming more specific, advanced, and diverse. Why is it then, that the average skincare routine for men is being left behind?
Beauty advice has historically been targeted at women. As skincare technically falls into the beauty category, men have not received the same amount of guidance and knowledge when it comes to the influx of new ingredients and scientific formulas on the shelves. However, here at ESPA we believe the time has come for everyday skincare routines for men to reap the benefits of the advanced products available today.
Keep reading for ESPA’s guide to the modern-day skincare routine for men.
What should a man’s skincare routine be?
So, what should a man’s skincare routine be? Unfortunately, the answer is not simply a splash of water and some all-in-one moisturiser. Although men’s skin is thicker and tougher than women’s, it still needs to be treated with the same care. It shouldn’t be rushed or discarded. A man’s skincare routine should be a winding-down part of the evening or a refreshing kick-start to the day when done correctly.
In fact, since many men shave their faces, men’s skincare routines oftentimes require even more care than usual. Shaving the face puts stress on the skin and can cause in-grown hairs, irritation, and blemishes without the right regime. So, let’s take a look at what a man’s skincare routine should be with a men’s face shaving guide.
Men’s Face Shaving Guide
Step One: Wet a Cotton Cleansing Cloth with warm water and press onto the face, allowing the steam to open up the pores.
Step Two: Apply the Dual-Action Shavemud all over the face before shaving to soften the hairs and allow the razor to glide onto the skin for a comfortable, close shave.
Step Three: Post-shave, cleanse the face with two pumps of the ESPA Invigorating Facewash. Wash off the residue with cold water to close the pores.
Step Four: Gently press two pumps of the Postshave Rescue onto the face and neck and smooth into the skin until fully absorbed to cool and calm the skin post-shave.
Step Five: Around the eyes is where the first signs of aging can occur. Therefore, gently tap an Eye Hydrator from the inner brow outwards, around and beneath the eye to reduce the appearance of fine lines and protect this area of delicate skin.
Step Six: Finally, once the face is soothed and smoothed, you can begin to target any skin concerns you may have with a specific moisturiser. For example, establish whether your aim is to maintain a youthful appearance, balance your skin’s oil production, or restore hydration to your skin’s surface.
What skincare products should men use?
Next, let’s take a look at what skincare products men should use.
How should you freshen your face at the start and end of a day? The first clue is that it does not involve a bar of soap or hygiene wipes, which unfortunately are not uncommon in an average skincare routine for men. The first skincare product that every man should use is a cleanser. Cleansing your face is important to both remove the accumulation on the skin throughout the day and control the excess oil. A bar of soap or baby wipes may strip away your skin’s natural oils and throw off your skin’s pH balance, resulting in dryness, breakouts, and even premature aging.